JEWELRY-The struggle of precious with non-precious materials is typical of recent years and has prepared a new way for' young contemporary jewelry'. Within the young international jewelry scene,the new arrangement of everyday materials is a sovereign one and provides pieces with a lively expression.
In the middle of the 20th century , a large part of the society consisted of middle class people , conservative in their taste and whose ideals ere very strong and deeply rooted, a society little inclined to changed its lifestyle or its symbols. Jewelry was often viewed as an emblematic gesture, a sound investment that could be passed down through generations.
There was , however another part of the society ready for renovation. Industry and fashion have changed the approach to jewelry by removing its symbolic and ancestral value. In a society, where great importance is given to superficiality, jewelry has been deprived of any cultural value thus limiting its understanding and consequently its distribution . In this context , the pioneers of the contemporary scene, albeit with some difficulty , had a fertile ground to work on.
The young people prefer to use some plastic or glasses instead of the jewelry.This is because the cheaper price of the product . They can buy anywhere and its also looks like the real jewelry. Some of the people also very insist the real jewelry .
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